Brazil · UGC Ads · Retargeting
How Turbi accelerated user acquisition and cut costs with human-first campaigns
Turbi is a 100% digital car rental company that reinvents renting a car without paperwork, queues or middlemen, giving customers full autonomy through its app.
-14%
cost per install
+33%
increase in click-through rate
-80%
eCPA on first rental in retargeting
The challenge
Win new users and get them to their first rental while bringing down the eCPA (effective cost per acquisition).
The solution
AMPLI ran acquisition, retargeting and UGC Ads campaigns. UGC Ads are built from the real experiences of everyday people, which is what makes them feel authentic. The ads were designed to connect emotionally, carry a relevant message and drive both app installs and that first rental.
Results
- 14% reduction in cost per install
- 33% increase in click-through rate
- 80% reduction in eCPA for the first rental in retargeting campaigns, over two months
The case shows that performance and creativity can work together when UGC Ads are applied strategically.