Mexico · UGC Ads · Creator Ads
How 100+ creators became a scalable content engine for Clip
Clip is one of Mexico's leading digital payment platforms. Its solutions enable entrepreneurs and businesses to accept card payments easily, quickly, and securely, helping them increase sales and grow their operations.
The content
The challenge
Clip's primary goal was to create advertising content tailored to every stage of the conversion funnel (TOFU, MOFU and BOFU) to drive product sales.
The strategy needed to demonstrate how easy Clip's payment solutions are to use across different types of businesses, from small entrepreneurs to established companies in industries such as retail, healthcare, food service, and other small-scale commerce.
Instead of relying exclusively on traditional productions, Clip wanted content that felt more organic, authentic, and relatable. The brand also needed to optimize production costs and build a diverse library of assets and formats for its advertising campaigns.
The solution
To meet these needs, AMPLI developed a scalable, performance-driven UGC Ads strategy over the course of one year.
The strategy included:
- Selecting more than 100 creators based on Clip's guidelines, ensuring diversity in age, gender, profile, and type of business
- Producing more than 400 UGC assets to continuously support the brand's campaigns
- Creating Stories, landscape videos, and square-format content for different advertising placements
- Filming inside creators' own businesses and real locations to showcase authentic, everyday use cases
- Developing specific messages for each stage of the funnel, from initial product discovery to conversion
The content was used in paid advertising to communicate, in a clear and relatable way, how Clip simplifies payment acceptance and helps different types of businesses grow.
Results
- More than 100 creators activated over one year
- More than 400 UGC assets produced
- A 21% increase in campaign click-through rate
- Lower customer acquisition costs and cost per click
- A 12% improvement in brand sentiment
- Content designed to generate real conversions throughout the funnel
This case demonstrates how UGC can become a scalable content engine for brands that need to combine authenticity, variety, and performance.
By showing real businesses using Clip in their daily operations, the strategy created more relatable brand communication, strengthened consumer perception, and improved the efficiency of Clip's customer acquisition campaigns.