Mexico · UGC · Influencer Marketing · TikTok
Beauty Fest 2024: a store experience told by 20 creators on TikTok
Liverpool is one of Mexico's leading department store chains. Through Liverpool Beauty, it offers an extensive selection of prestigious products and brands, establishing itself as a key destination for beauty, makeup, and skincare enthusiasts.
The content
The challenge
During Beauty Fest 2024, Liverpool Beauty sought to increase brand awareness and strengthen the presence of the luxury brands available in its stores.
Beyond generating awareness, the campaign needed to spark organic conversations on social media, connect with beauty-focused audiences, and drive foot traffic to Liverpool stores through authentic and relatable content.
The challenge was to communicate the Beauty Fest experience in a way that felt both aspirational and accessible, positioning Liverpool as the ideal destination for discovering beauty products, brands, and trends.
The solution
To achieve these objectives, AMPLI developed a UGC and influencer marketing strategy focused on TikTok.
The activation included:
- Partnering with 20 creators whose profiles aligned with the beauty and skincare industries
- Producing 40 exclusive videos for the campaign
- Creating vlog-style content filmed directly inside Liverpool stores
- Incorporating the #BellezaEnLiverpool hashtag to leverage the conversation surrounding the event
- Naturally showcasing luxury brands, products, and experiences available during Beauty Fest 2024
By experiencing and documenting the event directly from Liverpool stores, creators presented Beauty Fest from an authentic perspective. This allowed audiences to discover the latest products and trends organically while inspiring them to visit the event themselves.
Results
- More than 260,600 people reached
- More than 112,400 views from TikTok's For You feed
- More than 258 hours of total watch time
- More than 20,100 likes
- A 13.81% engagement rate
- 73% positive interactions
- 40 pieces of content produced by 20 creators
The success of Beauty Fest 2024 demonstrated that combining UGC with influencer marketing is an effective strategy for generating brand awareness, sparking conversations, and driving traffic to physical stores.
The authenticity of the vlog format enabled Liverpool Beauty to build a closer connection with consumers, showcase luxury brands through real experiences, and strengthen its position as a leading destination for skincare, makeup, and beauty.