Brazil · UGC Ads
Authenticity that converts: how UGC Ads drove acquisition at iFood
iFood is the largest delivery platform in Brazil, connecting millions of people to restaurants, markets and food services every day. With a constant focus on innovation and user experience, the brand works to make ordering food faster, easier and more reliable.
The challenge
iFood's main goal was to acquire new users and get them to place their first order in the app. To do that, reach alone was not enough: the strategy had to attract an audience that was genuinely interested, with higher potential for repeat use and long-term value.
The solution
To build a real connection and improve acquisition efficiency, AMPLI developed a strategy based on UGC Ads (User-Generated Content Ads) made exclusively for iFood. The idea was to turn authentic customer experiences into creatives built for performance, designed to:
- Generate immediate recognition and trust
- Present the service in a natural, close-to-home way
- Encourage action, guiding new users to place their first order
Results
- +6.2% increase in click-through rate, reflecting higher engagement
- -26% in eCPA for the First Order event, indicating a more qualified audience with a higher propensity to convert